- Retargeting contributes 12% of conversions
- Cost-per-lead (CPA) is 23% of regular campaigns
- Search campaigns included branded search which weakens the comparison
- Campaign running for 1 year now.
- Monthly ad budget increased to $1k
Retargeting Ads bringing leads for 77% cheaper than PPC. ($4.5/lead vs 20.81% across the account as a whole)
Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.