•  Retargeting contributes 12% of conversions 
  • Cost-per-lead (CPA) is 23% of regular campaigns
  • Search campaigns included branded search which weakens the comparison 
  • Campaign running for 1 year now.
  • Monthly ad budget increased to $1k

Retargeting Ads bringing leads for 77% cheaper than PPC. ($4.5/lead vs 20.81% across the account as a whole)

Performance Data

Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.

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