Highlights

  • Retargeting CPA is $20 compared to search CPA of $109
  • Retargeting was responsible for a 26% increase in leads compared to only running search ads
  • Client was able to pause account a couple times over the 1+ year campaign, when we’ve maxed out their apartment complexes

Increased Leads by 26% adding Retargeting Ads to PPC.

Retargeting ads bringing apartment rental leads 4.5X cheaper than PPC. (Average retargeting CPA $20 vs $90.82 for the account as a whole)

Performance Data

Retargeting results are based on many factors including website traffic, landing page conversion rate, etc. Results are never guaranteed.

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